Ask the Green Building Products Expert


A Green Product is...


That depends on who is asking and what is motivating their interest. Some folks are interested in green building products because they can earn their project's credits in a number of green building standards. In this case, you should ask them specifically which green building program they are adhering to and the products requirements or certifications that are called out by that program.

However, others may be more interested in their individual choice to purchase more responsible building materials to decrease their environmental and social liability. In this case it's best to learn what your customer's values are and make products suggestions based on what you learn.

Green products can include pre-consumer or post-consumer recycled content; no added urea-formaldehyde binders; low or no Volatile Organic Compounds (VOC) coatings or paint; originate from a local source; certified wood; agrifiber; and a number of other attributes. Many manufacturers are making 'green' products claims but only those that seek a specific product certification will truly be accepted by the market. A green product claim without verification by an outside party I not worth very much.




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